So You’re A Christian Publisher Marketing Pro Jeff Trubey December 15, 2016 Insights, Trends, Uncategorized So you're a Christian publisher marketing pro. And for decades, the demographic you have carefully cultivated relationships with, invested hundreds of thousands of dollars in, and lavished the majority of...
Focus on the Future Jeff Trubey November 28, 2016 Insights, Nonprofits, Trends You can argue all day about the colorful history of Apple and what has made it such an overwhelming global force over the last 40 years, but what can't be denied is that Apple's incredible innovative culture...
Snacking On Dorito’s Mobile-Only Strategy Jeff Trubey February 5, 2016 Insights, Millennials, Mobile, Trends Every once in awhile a campaign comes along that is truly innovative. Doritos introduction of their two new Jacked flavors fits the bill. Ok, I'll wait while you go get a bag to munch on while you finish...
Is Your Cause Mobile-Friendly? Jeff Trubey December 3, 2015 Insights, Millennials, Nonprofits, Trends This last Sunday, I attended a church I had never visited before. Besides a great worship service and an awesome kids program, one of the things I noticed was they just launched an easy way to give to...
How to Target the College Market Jeff Trubey September 25, 2015 Brand Strategy, Custom College Tours, Millennials, Motivation The obvious answer to this question is to hire experts who have been working with these elusive college students for ten plus years – somebody like Kyros Entertainment. Kyros relies heavily on college aged...
College Student Consumers (Infographic) Jeff Trubey July 25, 2015 Millennials, Trends, Why Care? Need a crash course on understanding college student's buying habits? The great folks at El Toro created a wonderful visual primer to begin to unlock the secrets of this powerful and elusive group as buyers...
PGA Targets Millennials Jeff Trubey July 8, 2015 Insights, Millennials, Trends Zach Johnson's history-making comeback at St. Andrews was a thing of golf beauty. To hear him thank the Lord for blessing him with the win was even sweeter. Way to go Zach! (Here's to your SeeMore...
Millennials are Reshaping Charities Jeff Trubey March 17, 2015 Causes, Giving, Millennials, Nonprofits, Trends, Volunteering, Why Care? Steven Pyser of the NonProfit Quarterly calls all leadership of nonprofit organizations to “build an understanding of the innovative perspectives of the Millennial Generation and their collective wisdom”....
Generation Ideal: Millennials and Social Media Activism Jeff Trubey February 22, 2015 Campus Reps, College Network, Custom College Tours Writing for USA Today, Joseph Oteng takes a look at the generation known for being highly connected and provides valuable insight in the way that this generation engages their culture. Generation Ideal by...
