« Previous Next » Custom Research | Brand Strategy | Experiential Marketing | Design | Digital | PR Millennials do not function in a linear way the way generations have done in the past. Their constant digital and mobile engagement allows them to interact with brands more directly and at a faster rate than ever before. But while they are deeply connected via social media, they are best impacted by brands within one-on-one real life experiences (see experiential marketing) backed by integrated digital. This requires a whole new way of thinking about strategy if you wish to engage this generation. Fortunately, we have seasoned strategists with hands on experiences with this generation ready to help you navigate your brand or nonprofit to victory.
