How to Target the College Market Jeff Trubey September 25, 2015 Brand Strategy, Custom College Tours, Millennials, Motivation The obvious answer to this question is to hire experts who have been working with these elusive college students for ten plus years – somebody like Kyros Entertainment. Kyros relies heavily on college aged...
5 Reasons Generation Z Could Be the Ones to Save Us Rod Huff June 23, 2015 Brand Strategy, Gen Z, Insights, News, Trends Andy Last has worked with organizations including Kimberly-Clark, ManpowerGroup, and Unilever, helping create social missions for brands like Andrex, Knorr, Domestos and Lifebuoy. He shares his insight on the...
18 Stats That Marketers Need to Know About Millennials Rod Huff January 23, 2015 Brand Strategy, Insights, Millennials, Motivation, Trends “The millennial generation is larger than the Baby Boom generation and three times the size of Generation X,” said Rick Ferguson, vice president for knowledge development at Aimia, a provider of loyalty...
