Millennials

U.S. College Plans for Fall 2020 While things could shift at any point, currently over 80% of colleges plan on having students on-campus this fall, with 61% percent expecting for all classes to be...

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We've all said it at one time or another:  We can't sink money into trying to reach college students because they don't have any money to spend on our movie, book, music, cause, widget, etc... Ask that...

Forbes contributor, J. Maureen Henderson discusses an alarming statistic – especially if you have college-aged children. She suggests that further study needs to be conducted investigating the fact that they...

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A new survey shows 18-29 year olds aren’t responsive to brands that try to treat them like peers. But if you really want to tick them off, just call them Millennials.  More at...

The London Telegraph gives us their perspective (albeit a British slant) on Gen Z, Gen Y (Millennials) and the Boomers. London Telegraph - Guide to the...

Home entertainment and consumer electronics are changing drastically as a result of the Millennials’ TV watching practices. This generation is passing on the 60” HD TV sets in exchange for watching their...

Yelling Free T-shirts in a high traffic area on a college campus is almost the same as yelling Fire in a crowded hall due to the disruption it causes as hundreds of students stampede to get their free swag....

How Millennials Get News: Inside the Habits of America’s First Digital Generation   The Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center,...