You can argue all day about the colorful history of Apple and what has made it such an overwhelming global force over the last 40 years, but what can’t be denied is that Apple’s incredible innovative culture and its continued industry domination in face of phenomenal competition over the years is largely based on Steve Jobs fierce determination to stay focused on the future.

A story recently told to Fast Company by David Pakman, a project manager at Apple, illustrates this singular focus.

About 10 years ago, Pakman came up with a big idea to celebrate Apple’s 30th anniversary by throwing a huge party in a stadium, inviting all VIPs, industry folk, media and former Apple employees, and celebrating the amazing first 30 years of history of arguably one of the most innovative companies ever to exist.

He emailed Steve Jobs his idea, and offered to head up the project.

Jobs responded back right away:


Apple is focused on the future, not the past.


The idea for the 30th anniversary party ended right then and there.

Where is your company, organization, non-profit focus?

Get full story from Fast Company


About The Author

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Over the last 30 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Seventeen years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.