Author Jeff Trubey

Social media platforms are adding more and more opportunities for users to advertise on their platforms and it's enough to make a marketer's head spin. The good folks over at Insider Intelligence developed a...

Recently, Walmart (yes Walmart!) hosted a big e-commerce event on TikTok's LIVE streaming platform. TikTok continues rolling out its new "shoppable" TikTok livestream events which feature some of the...

Enjoy a great infographic featuring comparisons of reading habits by generation. (Best By The...

As Gen Z and Millennials looked for every imaginable way to relieve the stresses created by 2020, a recent survey showed music at #1 while reading made a strong showing at #8, beating out food/beverages (10),...

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We've all said it at one time or another:  We can't sink money into trying to reach college students because they don't have any money to spend on our movie, book, music, cause, widget, etc... Ask that...

Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. - 55% are Caucasian, 24% are...

A new survey shows 18-29 year olds aren’t responsive to brands that try to treat them like peers. But if you really want to tick them off, just call them Millennials.  More at...

Yelling Free T-shirts in a high traffic area on a college campus is almost the same as yelling Fire in a crowded hall due to the disruption it causes as hundreds of students stampede to get their free swag....

Now what? Many brands and organizations are still trying to make their website mobile friendly and now consumers have the gall to expect smooth experiences while transferring mid-activity from one device to...