Author Jeff Trubey

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We've all said it at one time or another:  We can't sink money into trying to reach college students because they don't have any money to spend on our movie, book, music, cause, widget, etc... Ask that...

Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. - 55% are Caucasian, 24% are...

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A new survey shows 18-29 year olds aren’t responsive to brands that try to treat them like peers. But if you really want to tick them off, just call them Millennials.  More at...

Yelling Free T-shirts in a high traffic area on a college campus is almost the same as yelling Fire in a crowded hall due to the disruption it causes as hundreds of students stampede to get their free swag....

Now what? Many brands and organizations are still trying to make their website mobile friendly and now consumers have the gall to expect smooth experiences while transferring mid-activity from one device to...

So you're a Christian publisher marketing pro.  And for decades, the demographic you have carefully cultivated relationships with, invested hundreds of thousands of dollars in, and lavished the majority of...

You can argue all day about the colorful history of Apple and what has made it such an overwhelming global force over the last 40 years, but what can't be denied is that Apple's incredible innovative culture...

Every once in awhile a campaign comes along that is truly innovative. Doritos introduction of their two new Jacked flavors fits the bill.  Ok, I'll wait while you go get a bag to munch on while you finish...