We’ve all said it at one time or another:  We can’t sink money into trying to reach college students because they don’t have any money to spend on our movie, book, music, cause, widget, etc…

Ask that question to Compassion International.  They experienced the largest surge of child sponsorship sign-ups at one event ever in company history — of any age group.

The age group? College students.  The event Compassion partnered with? Passion Conference in Atlanta, GA.

At the annual Passion Conference, attended by 50,000+ college students, 18-25 year-olds sponsored 7000+ children @ $38/month a pop.  That’s over 3x the amount of the largest sign-ups obtained by Compassion at a single event (2,000). The math adds up to over a quarter of a million dollars at the event, and over $3 million annually in donations!

What’s more astounding is 14% of the students at the event sponsored a child!  That conversion rate is unheard of in most circles.  Compassion rarely sees sponsorships rates for this age group reach over a half percent.

College students have access to money.  Over 21 million highly impressionable students will be headed to college this fall, representing over $203 billion in discretionary dollars and a total spending power of $523 billion!

They just need to be asked, in the proper way, at the right time, and the right place, by a brand they believe in. That’s what we help our clients figure out how to do.  Can we help you?

Read the full story about Compassion and Passion at Christianity Today.



About The Author

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Over the last 30 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Seventeen years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.