The obvious answer to this question is to hire experts who have been working with these elusive college students for ten plus years – somebody like Kyros Entertainment. Kyros relies heavily on college aged interns and staff to provide their perspective. In addition we have events on 50+ campuses annually where we meet and talk with students and staff – we keep the pulse of the college environment. That aside, this post from Inc.’s Neil Parmar provides a college students perspective. How to Target the College Market
