The obvious answer to this question is to hire experts who have been working with these elusive college students for ten plus years – somebody like Kyros Entertainment. Kyros relies heavily on college aged interns and staff to provide their perspective. In addition we have events on 50+ campuses annually where we meet and talk with students and staff – we keep the pulse of the college environment.

That aside, this post from Inc.’s Neil Parmar provides a college students perspective.

How to Target the College Market


About The Author

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Over the last 30 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Seventeen years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.