Steven Pyser of the NonProfit Quarterly calls all leadership of nonprofit organizations to “build an understanding of the innovative perspectives of the Millennial Generation and their collective wisdom”. Pyser later suggests that Millennials live by an “action-based philosophy that is changing charity” as previous generations have known it. He highlights 4 supporting pillars of this philosophy, and points out that Millennial contributions to causes and organizations go beyond financial support to encompass personal investment. With an estimated purchasing power of $200 billion, Pyser emphasizes the reality that Millennials’ financial, emotional and social media currencies are worth harnessing as your company’s personal brand ambassadors.

Millennials and the Reshaping of Charity

About The Author

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Over the last 30 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Seventeen years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.