« Previous Next » Custom Research | Brand Strategy | Experiential Marketing | Design | Digital | PR A new Pew Research study touts that 78% of Gen Z’s are more inclined to become part of a brand if they have face-to-face interaction. This is where a greater emphasis on experiential as a primary (and necessary) marketing tactic comes into play. Gen Z’s demand it. Our special sauce is getting real-time interaction between your brand and the Gen Z crowd. That’s why early on we made the investment to get on campuses and hangouts where the Gen Z’s are, to provide a channel for them to have one-on-one memorable interactions with your brand. And with the increasing sophistication of online capabilities to enhance and extend the live interactions, experiential marketing is becoming THE tool to reach this wonderfully finicky generation.