“The millennial generation is larger than the Baby Boom generation and three times the size of Generation X,” said Rick Ferguson, vice president for knowledge development at Aimia, a provider of loyalty programs. “Across the globe, the Baby Boom generation is retiring, and as such it’s critically important for marketers to understand how millennial attitudes towards technology, data privacy and rewards will change the way brands build strong, profitable relationships with their best customers.” John Egan of the Leads Council has gathered 18 statistics that you should know as you relate to the Millenials. 18 Statistics That Marketers Need to Know About Millennials
