Gen Z

Social media platforms are adding more and more opportunities for users to advertise on their platforms and it's enough to make a marketer's head spin. The good folks over at Insider Intelligence developed a...

Recently, Walmart (yes Walmart!) hosted a big e-commerce event on TikTok's LIVE streaming platform. TikTok continues rolling out its new "shoppable" TikTok livestream events which feature some of the...

Enjoy a great infographic featuring comparisons of reading habits by generation. (Best By The...

As Gen Z and Millennials looked for every imaginable way to relieve the stresses created by 2020, a recent survey showed music at #1 while reading made a strong showing at #8, beating out food/beverages (10),...

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Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. - 55% are Caucasian, 24% are...

The London Telegraph gives us their perspective (albeit a British slant) on Gen Z, Gen Y (Millennials) and the Boomers. London Telegraph - Guide to the...

Andy Last has worked with organizations including Kimberly-Clark, ManpowerGroup, and Unilever, helping create social missions for brands like Andrex, Knorr, Domestos and Lifebuoy. He shares his insight on the...

The Millennial generation (born 1980's to 2000's) embraced the digital technology era while the next generation (Z, born 2000's to 2020's) has been immersed in it since birth. Generation Z represents the next...

As Generation Z reaches employment age, they offer new and different challenges for employers. Margaret Jacoby, author of Practical Tools to Manage Costly Turnover and contributor to the Huff Post offers tips...