Gen Z

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Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. - 55% are Caucasian, 24% are...

The London Telegraph gives us their perspective (albeit a British slant) on Gen Z, Gen Y (Millennials) and the Boomers. London Telegraph - Guide to the...

Andy Last has worked with organizations including Kimberly-Clark, ManpowerGroup, and Unilever, helping create social missions for brands like Andrex, Knorr, Domestos and Lifebuoy. He shares his insight on the...

The Millennial generation (born 1980's to 2000's) embraced the digital technology era while the next generation (Z, born 2000's to 2020's) has been immersed in it since birth. Generation Z represents the next...

As Generation Z reaches employment age, they offer new and different challenges for employers. Margaret Jacoby, author of Practical Tools to Manage Costly Turnover and contributor to the Huff Post offers tips...

Our youngest drivers like good gas mileage and Ford is emerging as their favorite brand. Gen Z Prefers Ford's Fuel...