Gen Z

Social media platforms are adding more and more opportunities for users to advertise on their platforms and it's enough to make a marketer's head spin. The good folks over at Insider Intelligence developed a...

Recently, Walmart (yes Walmart!) hosted a big e-commerce event on TikTok's LIVE streaming platform. TikTok continues rolling out its new "shoppable" TikTok livestream events which feature some of the...

Enjoy a great infographic featuring comparisons of reading habits by generation. (Best By The...

As Gen Z and Millennials looked for every imaginable way to relieve the stresses created by 2020, a recent survey showed music at #1 while reading made a strong showing at #8, beating out food/beverages (10),...

Elle Reynolds, a senior at Patrick Henry College studying government and journalism, recently published a novel guide for what to buy the college students in your life for Christmas. Besides being a helpful...

U.S. College Plans for Fall 2020 While things could shift at any point, currently over 80% of colleges plan on having students on-campus this fall, with 61% percent expecting for all classes to be...

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Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. - 55% are Caucasian, 24% are...

The London Telegraph gives us their perspective (albeit a British slant) on Gen Z, Gen Y (Millennials) and the Boomers. London Telegraph - Guide to the...

Andy Last has worked with organizations including Kimberly-Clark, ManpowerGroup, and Unilever, helping create social missions for brands like Andrex, Knorr, Domestos and Lifebuoy. He shares his insight on the...