We know that Millennials are drawn to causes, and that many give to nonprofit organizations, with many more reporting that they are interested in involvement, and intend to give. Joanne Fritz presents what we know and what we are still learning about the ways that Millennials prefer to give; whether through text-to-give mechanisms, via Facebook, or through an organization’s website directly. These outlines of Millennial giving preferences, combined with careful study about their interests in cause involvement, provide an exceptional outline for drawing Millennials into your organization’s donor base. Though they may not give from deep incomes this year, they bring the promise of much larger gifts in the future, as they are set to become the largest generational demographic in the workforce by 2020. REPORT CONFIRMS – Millennials are crucial to the future of nonprofits!
