A Millennial workforce is fast becoming the majority among the nation’s employee base. In this article, Derrick Feldmann, author of Cause for Change: The Why and How of Nonprofit Millenial Engagement offers three suggestions for creating an organizational culture that will be attractive to Millennials; catering to their general preferences to draw Millennials into your organization, and draw their best work from them. As you implement these (and similar) policies into your workplace, Feldmann cautions employers, “don’t be surprised to see a Millennial leader up at night sending emails, texts, and chatting it up with friends and social networks in order to tell [your] organization’s story”.

Engaging Millenials to talk about your organization.

About The Author

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Over the last 30 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Seventeen years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.