Writing for USA Today, Joseph Oteng takes a look at the generation known for being highly connected and provides valuable insight in the way that this generation engages their culture.

Generation Ideal by Joseph Oteng

About The Author

Jeff Trubey
Founder

Over the last 23 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Ten years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.

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