In a breakdown of Achieve’s 2013 Millennial Impact Report, non-profit Millennial expert Taylor Corrado expounds on the ways that Millennials connect with organizations, get involved in the causes of those organizations, and how they contribute financially to organizations they care about.

Corrado provides extensive statistics and associated recommendations for engaging Millennials online. She examines factors that motivate Millennials to give, and statistical results behind reasons that they express interest in involvement with an organization. Finally, Corrado expresses the reality that, because of the way Millennials connect with one another, each Millennial brings the possibility of multiple additional Millennials to your pool of donors.

30 Stats Nonprofits Should Know When Engaging Millennials

About The Author

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Morgan Presley is a graduate of Coastal Carolina University, where she earned a BA in Interdisciplinary Studies with a concentration in Community and Human Services. While earning her undergraduate degree, she worked in a non-profit afterschool program, teaching 1st grade, as well as the combined 5th/6th and 7th/8th grade classes. This role helped her develop successful strategies for working with the youngest Millennials, as well as Gen Z kids, and allowed her to practice many skills that are helpful in working with orphaned children, which is one of her greatest passions. After completing her undergrad, Morgan was selected to intern with Show Hope, and traveled as a member of the Red Bus Project team. She continues to represent Kyros on college tours, and has also worked as videographer and photographer on the road. In her role as Program Coordinator, she has helped develop education and communication programs to continue engaging college students in the work of non-profit clientele. Morgan brings more than 10 years’ experience working with young Millennials and Gen Z, creating and implementing program strategies in an assortment of ministry and mentoring roles.