Need a crash course on understanding college student’s buying habits? The great folks at El Toro created a wonderful visual primer to begin to unlock the secrets of this powerful and elusive group as buyers and donors. Enjoy!!


About The Author

Jeff Trubey

Over the last 23 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Ten years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.

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