« Previous Next » Custom Research | Brand Strategy | Experiential Marketing | Design | Digital | PR Used to be you could create a press release and service it to all the media, get a celebrity to talk about your brand on a radio and TV tour, and voila, you had launched your brand. These days, with the “selfie” generation coming into power, things have changed. The good news is, PR plays an even more important role in generating organic “free” publicity – and the better news is that we can help you orchestrate a PR campaign that will: Be a conduit to experiences. Provide opportunities for self-broadcast. Join passion-point online hubs. Leverage strangers over friends. Give them a taste—without the pressure to buy.