The Millennial generation (born 1980’s to 2000’s) embraced the digital technology era while the next generation (Z, born 2000’s to 2020’s) has been immersed in it since birth. Generation Z represents the next big challenge for marketers and fundraisers as they scramble for the best methods of reaching them.

Move Over Millennials: Generation Z is Up-and-Coming.

About The Author

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Sr. Partner

Rod Huff has more than 35 years of experience in various aspects of marketing, administration, sales, human resources, and operations. For the majority of his career, he has served in C- level positions. His most notable position was in the Christian Music market where he served as co-President of the world’s largest Christian music distribution company, a division of Universal/Capitol Christian. He is a published author with two books under his belt. He has served on many boards and is a recognized leader in business and the Christian market.