Steven Pyser of the NonProfit Quarterly calls all leadership of nonprofit organizations to “build an understanding of the innovative perspectives of the Millennial Generation and their collective wisdom”. Pyser later suggests that Millennials live by an “action-based philosophy that is changing charity” as previous generations have known it. He highlights 4 supporting pillars of this philosophy, and points out that Millennial contributions to causes and organizations go beyond financial support to encompass personal investment. With an estimated purchasing power of $200 billion, Pyser emphasizes the reality that Millennials’ financial, emotional and social media currencies are worth harnessing as your company’s personal brand ambassadors. Millennials and the Reshaping of Charity
