Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. – 55% are Caucasian, 24% are Hispanic, 14% are African-American and 4% are Asian. Read this quick article to get educated in what to expect from the generation following the Millenials from FMT News. Generation Z: Born in the Digital Age
