Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. – 55% are Caucasian, 24% are Hispanic, 14% are African-American and 4% are Asian.

Read this quick article to get educated in what to expect from the generation following the Millenials from FMT News.

Generation Z: Born in the Digital Age

About The Author

Jeff Trubey
Founder

Over the last 23 years, I've consulted leading faith-based organizations on marketing strategy, branding, and execution of campaigns to the Christian marketplace. Ten years ago I founded Kyros to help give voice to the disenfranchised born-again college students by helping them connect in relevant experiential ways with faith-based brands, causes, and organizations. I'm a sinner saved by God's unbelievable grace, married to my best friend, proud father of three kids I adore, and full-on marketing geek.

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