Gen Z Basics

Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. - 55% are Caucasian, 24% are...

Focus on the Future

You can argue all day about the colorful history of Apple and what has made it such an overwhelming global force over the last 40 years, but what can't be denied is that Apple's incredible innovative culture...