2023 Social Media Advertising Cheat Sheet Jeff Trubey April 5, 2023 Featured Post, Gen Z, Insights, Millennials, Trends Social media platforms are adding more and more opportunities for users to advertise on their platforms and it's enough to make a marketer's head spin. The good folks over at Insider Intelligence developed a...
TikTok is trailblazing its LIVE streaming shoppable event with Walmart. Jeff Trubey March 18, 2023 Featured Post, Gen Z, Insights, Millennials, Trends Recently, Walmart (yes Walmart!) hosted a big e-commerce event on TikTok's LIVE streaming platform. TikTok continues rolling out its new "shoppable" TikTok livestream events which feature some of the...
Book Reading Habits (Infographic) Jeff Trubey February 17, 2023 Featured Post, Gen Z, Insights, Millennials, Trends Enjoy a great infographic featuring comparisons of reading habits by generation. (Best By The...
Music #1, Reading Top 10, in List of Anxiety Relievers. Jeff Trubey January 9, 2023 Featured Post, Gen Z, Insights, Millennials, Trends As Gen Z and Millennials looked for every imaginable way to relieve the stresses created by 2020, a recent survey showed music at #1 while reading made a strong showing at #8, beating out food/beverages (10),...
Spiritual Pulse of 13-35 Year Olds Reveals Surprises [Infographic] Jeff Trubey November 6, 2022 Featured Post, Gen Z, Insights, Millennials, Trends ...
College students don’t have money, right? Jeff Trubey October 4, 2022 Causes, Featured Post, Millennials We've all said it at one time or another: We can't sink money into trying to reach college students because they don't have any money to spend on our movie, book, music, cause, widget, etc... Ask that...
Gen Z Basics Jeff Trubey September 1, 2022 Digital, Gen Z, Insights, Trends Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. - 55% are Caucasian, 24% are...
Trying to be Hip Isn’t Cool with the Next Generation Jeff Trubey July 11, 2022 Insights, Millennials A new survey shows 18-29 year olds aren’t responsive to brands that try to treat them like peers. But if you really want to tick them off, just call them Millennials. More at...
Millennials Love Swag! Jeff Trubey November 1, 2021 CASE STUDIES, Entertainment, Insights, Millennials, Motivation Yelling Free T-shirts in a high traffic area on a college campus is almost the same as yelling Fire in a crowded hall due to the disruption it causes as hundreds of students stampede to get their free swag....
Uh-Oh: 90% of Millennials Switch Devices Mid-Activity Jeff Trubey October 29, 2021 Insights, Millennials, Trends Now what? Many brands and organizations are still trying to make their website mobile friendly and now consumers have the gall to expect smooth experiences while transferring mid-activity from one device to...