“The millennial generation is larger than the Baby Boom generation and three times the size of Generation X,” said Rick Ferguson, vice president for knowledge development at Aimia, a provider of loyalty programs. “Across the globe, the Baby Boom generation is retiring, and as such it’s critically important for marketers to understand how millennial attitudes towards technology, data privacy and rewards will change the way brands build strong, profitable relationships with their best customers.”

John Egan of the Leads Council has gathered 18 statistics that you should know as you relate to the Millenials.

18 Statistics That Marketers Need to Know About Millennials

 

About The Author

Rod Huff
Sr. Partner

Rod Huff has more than 35 years of experience in various aspects of marketing, administration, sales, human resources, and operations. For the majority of his career, he has served in C- level positions. His most notable position was in the Christian Music market where he served as co-President of the world’s largest Christian music distribution company, a division of Universal/Capitol Christian. He is a published author with two books under his belt. He has served on many boards and is a recognized leader in business and the Christian market.

Leave a Reply

Your email address will not be published.